AI SEO · GEO · AEO

Get found in Google and in AI answers.

Search is splitting in two: a list of links, and an answer written by a model. RankRocket audits your site for both, and tells you, in plain English, what to change.

What we check

An AI readiness score, built from checks you can see.

Every crawl produces an AI readiness score out of 100 alongside the classic SEO score. These are the checks behind it.

AI crawler access

Reads your robots.txt the way each engine does and tells you which AI search crawlers can reach you: OAI-SearchBot and ChatGPT-User (OpenAI), Claude-SearchBot, PerplexityBot, Applebot, DuckAssistBot, Amazonbot and Meta. Blocking a search crawler removes you from that engine's answers.

llms.txt

Checks that /llms.txt exists, is well-formed, and gives assistants a curated map of what you do and where your best pages are, the emerging convention for being easy to cite.

Entity and authorship signals

Looks for Organization or Person plus WebSite schema on the homepage, and author names and dates on articles: the signals answer engines use to decide whether you are a real, current source.

Answer-shaped content

Scores whether pages lead with direct answers under clear headings, keep a clean heading hierarchy, stay readable without JavaScript, and use consistent breadcrumbs, the structure an LLM can lift a citation from.

AI mention monitoring

Ask the questions your customers ask and see whether Gemini (with Google Search grounding), ChatGPT and Perplexity mention or recommend you: and which competitors they name instead. Runs on demand and weekly alongside scheduled crawls.

One list, ranked by impact

AI readiness findings land in the same Daily Mission as your classic SEO issues, each with the page affected and what to change it to. Export the lot as one file for a developer or an AI assistant.

SEO, AEO, GEO

Three acronyms, one job: be the source.

SEO gets you into the list of links. AEO (answer engine optimization) shapes your pages so an engine can lift a direct answer from them, snippets, People Also Ask, AI Overviews. GEO (generative engine optimization) makes your brand the one a model recommends inside the answer it writes.

They share almost all of their fundamentals. A page that is crawlable, states its answer under a clear heading, names its author and date, and belongs to an unambiguous entity does well in all three. That is why RankRocket puts the AI checks in the same task list as everything else instead of selling them as a separate product.

Questions

AI SEO is optimising a website so it is found and cited by AI-driven search, Google's AI Overviews and AI Mode, ChatGPT search, Perplexity, Gemini, Copilot, as well as by classic search results. It builds on normal SEO (crawlable, fast, well-structured pages) and adds signals answer engines rely on: crawler access for AI bots, entity schema, clear authorship, answer-shaped content and an llms.txt file.

Generative engine optimization is the practice of getting your brand recommended inside the answers that generative engines write, rather than ranked in a list of links. The levers are being reachable by their crawlers, being an unambiguous entity (consistent name, schema, profiles), and publishing content that states answers plainly enough to be quoted.

Answer engine optimization is structuring content so an engine can extract a direct answer from it, featured snippets, People Also Ask, AI Overviews and assistant citations. In practice it means a question-shaped heading followed by a short, complete answer, backed by structured data such as FAQ schema. AEO and GEO overlap heavily; most of the work serves both.

During every crawl it audits robots.txt for AI crawler access, checks for llms.txt, looks for Organization/WebSite schema and article authorship and dates, and scores answer-oriented structure, heading hierarchy, content readable without JavaScript, and breadcrumbs. The result is an AI readiness score out of 100 with named pass/fail checks and a fix list.

Yes. AI mention monitoring runs your chosen prompts against Gemini with Google Search grounding, ChatGPT with web search, and Perplexity, then reports whether your domain or brand is mentioned, the position of the mention, and which competitors appear. It is available on paid plans and counts each prompt-by-engine check against a monthly quota.

Separate the two kinds of bots. Search-type crawlers such as OAI-SearchBot, PerplexityBot and Claude-SearchBot fetch pages to answer live questions and cite the source; blocking them removes you from those answers. Training-type crawlers such as GPTBot, ClaudeBot and Google-Extended collect data for model training and can be blocked without affecting AI search visibility. RankRocket labels each bot by type so you can decide deliberately.