Blog
SEO, explained like you have other jobs too.
Every guide answers the same four questions our product does: what's wrong, why it matters, how to fix it, and how to tell whether it worked.
- 2 min read
XML sitemaps: what they do and don't do for indexing
A sitemap is a discovery hint, not an indexing command. What sitemaps accomplish, the limits that matter, and the lastmod mistake that voids the file.
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Why isn't my page indexed? A decision tree
Work through the causes in order — blocked, noindexed, canonicalized away, undiscovered, or judged not worth it — and stop guessing.
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What to do after connecting Google Search Console
Search Console tells you what happened, not what to do. Here's the exact order to work through its reports — and which numbers actually deserve action.
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Title tag length in 2026: what actually gets truncated
The 60-character rule is a simplification — Google truncates by pixels and rewrites titles it dislikes. The real limits and how to write inside them.
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Striking-distance keywords: pages ranked 4–20 are your fastest wins
The queries where you rank 4th to 20th are the highest-ROI work in SEO. How to find them in Search Console and push them onto page one.
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SEO for small businesses in India: where to start in 2026
A practical starting order for Indian small businesses: Business Profile first, one page per service, WhatsApp CTAs, and free tools over retainers.
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The SEO audit checklist for non-experts (the 4-question method)
A usable SEO audit answers four questions per finding: what's wrong, why it matters, how to fix it, did it improve. The checklist, in the order that pays.
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Schema markup for beginners: which types matter for a small site
Most schema advice lists thirty types you'll never need. A small site needs about four. Which ones, what they earn you in 2026, and how to add them safely.
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robots.txt explained: rules, testing, and the classic mistakes
What robots.txt actually controls, what it famously doesn't, how the matching rules work, and the handful of mistakes that block entire sites by accident.
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How to fix duplicate title tags and meta descriptions
Duplicate titles make Google choose which of your pages matters — and it chooses badly. How to find them, fix the template, and stop making more.