Topic
technical-seo
7 guides on this topic.
XML sitemaps: what they do and don't do for indexing
A sitemap is a discovery hint, not an indexing command. What sitemaps accomplish, the limits that matter, and the lastmod mistake that voids the file.
Why isn't my page indexed? A decision tree
Work through the causes in order — blocked, noindexed, canonicalized away, undiscovered, or judged not worth it — and stop guessing.
Title tag length in 2026: what actually gets truncated
The 60-character rule is a simplification — Google truncates by pixels and rewrites titles it dislikes. The real limits and how to write inside them.
The SEO audit checklist for non-experts (the 4-question method)
A usable SEO audit answers four questions per finding: what's wrong, why it matters, how to fix it, did it improve. The checklist, in the order that pays.
Schema markup for beginners: which types matter for a small site
Most schema advice lists thirty types you'll never need. A small site needs about four. Which ones, what they earn you in 2026, and how to add them safely.
robots.txt explained: rules, testing, and the classic mistakes
What robots.txt actually controls, what it famously doesn't, how the matching rules work, and the handful of mistakes that block entire sites by accident.
How to fix duplicate title tags and meta descriptions
Duplicate titles make Google choose which of your pages matters — and it chooses badly. How to find them, fix the template, and stop making more.